I have recently been thrown head first into the world of twitter. Yes, I’m a network administrator, and a bit of a geek. But, frankly, when I go home, I step out of that role and become wife and mother. The thought of announcing what I’m doing to the whole world made me cringe. But, I was tasked with learning all I could about twitter, and how to manage it with multiple team members for our church. Lucky for me, I was headed to a church IT Roundtable conference in the midst of my research.
I have to say, I underestimated the power of twitter and how useful being “connected” could be. During the conference I tweeted funny quotes, travel plans, and some IT questions. I was able to follow what others were saying and thinking about the conference. Hmmm…this could be fun. I learned some of the syntax of the tweet world, like @ and #. I know…I’m way behind the curve. And, I’m ok with that.
Team tweeting: My team here at the church wants to be able to manage tweets that go out on twitter and then also to our facebook fan page. They want to let everyone on the team make posts directly to twitter/fb and have one centralized place to manage all that. So, I googled and found a few applications that could work: hootsuite, cotweet, and birdherd.
Cotweet: I started here because it was recommended in an article that was written a year ago. The dashboard wasn’t quite as intuitive as tweetdeck, but I quickly figured it out. You can assign messages and mentions to members of the team. I’m not sure yet if there is a limit to the number of team members you can add to an account, because I haven’t yet reached that limit. (OK…found out the limit is 5…1 twitter account + 4 users; 2 twitter accounts + 3 users; etc.) One nice feature is that you get an email when you are assigned a tweet. This will come in handy if there is a tweet/mention that is directed to a particular ministry.
Birdherd: This looks like an interesting tool because you can update a group account using the direct message feature from any other twitter application, like tweetdeck. This would be a great tool for a group of technically savy people because you could manage everything from your favorite application, but it requires commands within the message so that birdherd knows what to do with the direct message. It’s not going to work for our situation.
Hootsuite: This looks like a great tool. It is organizes well and a nice dashboard similar to tweetdeck. However, you can only have one team member unless you pay $5.99/month. That’s not a bad price, but you have to pay for each additional team member that is given administrative permissions to tweet on behalf of that account. This is still a good choice if you have a lot of team members adding to the tweets.
Conclusion: We are going to stick with co-tweet. As long as we keep our total number to 5 (1 twitter account and 4 users) this is the way to go. Once you get into their enterprise level it gets expensive. Flex 5 is $600 and Flex 15 is around $1500.
The church will have to continue to make sure we are intentional about what is put out “there” and also to stay on top of any incoming mentions or tweets. That is a danger to diving into technology. Once you establish your presence and gotten your feet wet, you have to stay in the pool and be ready to engage, even if it means doing extra laps.